10 Google Analytics Dashboard Customizations to Try Now

Google Analytics dashboards are terrific resources that bring together a wealth of data and information to help you see the big picture and make improvements in very specific ways. While they may sound overly technical, Google Analytics dashboards are simply groups of widgets you create yourself or import from other sites and then customize or tweak for your own purposes.

For those who are just getting started, I always recommend importing or downloading pre-designed templates that can be adapted to your particular business objectives and goals. Later, with a bit of experience under your belt, you can begin to design and build your own dashboards.

Here are 10 Google Analytics dashboard customizations you can try now. Click on each graphic to be directed to the site where you can find each one:

General Analytics Dashboard


What it Does: Gives you a glimpse of your overall SEO performance, referral traffic and more. Its metrics include:

  • Unique visitors, including from SEO and social media
  • How visitors find your website, be it organic, direct or via referral
  • Top non-branded keywords
  • Top viewed pages
  • Social networks that send you the most traffic
  • Referral websites excluding major sites such as Facebook, Google, Twitter, etc.

Content Marketing Dashboard


What it Does: Measures how well your site’s content is performing and lets you measure content effectiveness by taking a look at:

  • How much your content is engaging visitors, and whether it’s converting them
  • Which sources are driving website traffic
  • Who your content’s audience is

Brand Monitoring


What it Does: Monitors your brand across social media sites. It includes information on:

  • Number of visitors via your brand’s name
  • How many viewers came from the top social media sites
  • Which hubs are the most important to your brand

Social Media Dashboard


What it Does: Helps you track effectiveness of your social media strategy. Metrics and dimensions include:

  • Social sources traffic
  • Actions taken by social visitors
  • Shared content
  • Which social networks are driving the most traffic to your site

Personal Blogger Dashboard


What it Does: Gives you basic information about your blog. It covers:

  • New and unique visitor source
  • Popularity of content
  • Visitor location
  • Links
  • Search Terms

Tech Dashboard


What it Does: Lets you determine how to best optimize your site. This dashboard’s widgets cover visitors that are arriving on your site based on:

  • Operating system
  • Java usage
  • Browser
  • Screen resolution
  • Mobile metrics and conversions

AdSense Overview


What it Does: The seven widgets give you an overview of well your AdSense campaigns are performing and describes:

  • Where your traffic comes from
  • How much you earn
  • Which pages have the highest ROI
  • Where more profits can be found

Mobile Ecommerce Dashboard


What it Does: Provides easily digestible tablet and mobile commerce data:

  • Enables you to identify devices that may have responsive or adaptive issues
  • Identifies your most popular pages
  • Helps you understand your content’s social sharing stats
  • Gives you a pie chart that outlines mobile’s share of your total revenue
  • Identifies cart abandonment rates
  • Lets you see what your top 10 selling products are

Visitor Insights Dashboard


What it Does: Gives you visitor data, including the following:

  • How many visitors you have
  • How many of those visitors are new
  • Where your visitors are located
  • What devices and browsers they’re using

Pay-Per-Click (PCP) Dashboard


What it Does: Lets you take a quick snapshot of your PPC campaigns’ overall performance by:

  • Viewing which keywords you have targeted
  • Seeing which keywords are the top performers
  • Breaking down visits and goal completions

Remember, although these dashboards are comprehensive and informative, you’ll probably need to give them your personal touch by tailoring them to your brand’s specific needs. You may need to add different widgets and remove ones that you don’t need.

Your ultimate goal should be to develop your own customized Google Analytics dashboards that reflect your own key performance indicators. As with many things in digital marketing, creating your own dashboards will be a process of trial and error. But once they’re in place, you’ll quickly realize the time spent tweaking and tuning was more than worth the effort.

Do you have your own favorite Google Analytics dashboards? Have you mastered the art of customizing your own dashboards? I’d love to hear about it – why not share your comments below?

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