More than ever, it is important for your business to have an online presence. Your company should have a website, a social media account and potentially even be listed on online directories. However, in addition to simply being online, you want people to know about you.
The more people know you exist and are interested in what you have to offer, the more customers you will get. One of the best ways to reach more people online is through search engine optimization (SEO). SEO is all about increasing your rank on search engines, to attract more potential customers.
While many companies use SEO, it is a very diverse space. There is a good chance some companies are missing or don’t know about tactics that could really help them. With that in mind, this article is going to look at some SEO tactics that your competitors have likely forgotten about.
Putting More Thought into Anchor Texts
When many people are putting links into their blogs or pages, they care more about the link than how they include. While using a relevant link is important, so is ensuring the anchor text you use is high quality. Simply attaching the link to any old anchor text is not only lazy, but it can deliver subpar results.
Instead, you should put more time and think into your anchor texts. This includes making sure they are relevant, flow naturally and make someone want to click. However, we understand that coming up with quality anchor text isn’t easy. Thankfully, there exist anchor text generators and tools (like the one on the Linkio website) that can help.
Optimizing Their Crawl Budget
When Google and other search engines scan your website, it is called crawling. They crawl your site to acquire data and information about the site. Every site has a crawl budget, which is essentially how many pages that a search engine can crawl. Of course, everyone would love it if their crawl budget was high, but this isn’t always the case.
As a result, companies should try to increase and/or optimize the crawl budget for their site. This will help more web pages on your site rank higher on Google. Your crawl budget is impacted by things like how often your site is updated, and how popular it is. Also, things like backlinks, site speed and well-structured internal links can also have benefits.
Using Social Media for SEO
SEO is without a doubt one of the best tools that companies can use. With more than 2.5 billion people around the world using social media, it gives you access to a ton of potential customers. While many think it is only good for marketing or engaging, this isn’t the case. Social media can be great for SEO as well.
Many companies will simply create quality content, and expect people to flock to their site to check it out. However, this is quite uncommon. Instead, you should look to share and promote your quality and optimized content. Every company knows they need to create content that is optimized, but many forget to promote it, and that is where you can get ahead. Social signals can have a large impact on your rank, so don’t forget about using Twitter, Facebook and Instagram successfully.
In conclusion, we hope that this article has been able to help you discover some underrated SEO tactics your competitors might be forgetting about. Taking note of them and utilizing them can help you get a leg up on your competition.